"Jason Gooding (on the right) explaining proper techniques in training and handling to two of his clients."

There are great advantages in having your dog professionally trained, when you work with experienced professionals. Many trainers are able to provide grounds and birds for training a dog that most dog owners can't. Most professional trainers are also able to dedicate all the time and experience necessary to successfully train your dog. It is also important for the trainer you choose to take the time to demonstrate the work that has been done with your dog. This gives you an opportunity to see the progress in your dogs training and for you to learn good techniques in handling your dog. If you have had little or no experience with sporting dogs, this is a great opportunity to learn more.

At Good Go Ing Training Center we are looking forward to another very successful training season. From the very beginning our goal has been to operate a first class, high quality sporting dog training facility. Good Go Ing is a full time, professional sporting dog business. Our approach has always been to tell people what we can do and how we do it. We don't want you to feel unfairly influenced or pressured into doing business with us. We will give you all the information we can about our services. From there we feel our reputation and the many important aspects of dog training and care we offer will sell themselves.

We are not the least expensive trainers, and we certainly wouldn't want to be. It is not possible, given the standards and goals that the Gooding's represent. We are doing our best to be known as the trainers that provide clean and comfortable accommodations for your dog, the best grounds for developing upland bird and waterfowl dogs, the largest bird resources, modern and well maintained equipment and some of the most extensive experience and knowledge in the business.


"Several ponds are on the ground, for excellent waterfowl training opportunities."

Good Go Ing Kennels was established in Baldwin, WI in 1975. After over 20 years of growth and development, today it consists of over 400 acres, which is a Wisconsin Licensed Game Farm so we can shoot birds year around for training. The cover is groomed and maintained to give both young and experienced sporting dogs the ultimate in opportunities and experience. This includes fields of light, medium and heavy cover, sloughs, wooded areas, water, food plots and tree lines throughout the grounds, to help us maintain a good native quail and pheasant population during most of the year. This enables us to give dogs good hunting experience in a natural conditions. We have eight ponds on the property specifically designed to develop young retrievers through the Head Start Program to finishing the ultimate waterfowl dog. Two lakes are also adjacent to the property.

We offer spacious and comfortable runs with comfortable housing for all weather conditions. The kennels are cleaned several times daily and sterilized regularly. For dogs coming in for training or boarding during cold weather conditions, we have indoor heated runs in our sporting dog building.


As in the past we continue to raise an excessive number of birds and place great emphasis on bird exposure. We believe the key to developing a proficient bird dog is birds, lots of birds. We raise over 10,000 quail a year for developing both pointing and flushing dogs into avid bird finders. We also raise a few thousand pheasants and Hungarian partridge. We maintain a flock of 100-200 ducks for the waterfowl dogs. We also have a flock of 500 pigeons for developing basic retrieving and for specialty drills.

So even though our training fee includes birds, we have a large number of quail, pheasants, hens, ducks and pigeons readily available to use year around. We maintain facilities to raise and care for them efficiently, so this expense doesn't need to be passed on to our clients.


Errol Gooding started his professional training career in 1966, when he started training for Hall of Fame Retriever Trainer Bill Wunderlich, at North Oaks Kennels. Errol was responsible for training all the gun dogs that came into the kennel from the public.

"Jason Gooding teaching a young setter to hold a staunch point."

Errol and his sons, Jason and Jon are responsible for the training of the dogs at GOOD GO ING TRAINING CENTER. Both Jason (14 years experience) and Jon (10 years experience) have had the opportunity to train hundreds of sporting dogs of all breeds.

Through years of experience and working with numerous sporting dogs of all breeds one develops the skills to read a dog. By this we mean, a trainer possesses the ability to understand the differences in personalities and abilities in each individual dog he works with. He can modify his training techniques to effectively and efficiently develop each dog to the level in training they are able to achieve. To be successful in training a gun dog we have to be able to develop control under high distraction situations, teaching the dog to work for the owner and the trainer and yet maintain the dogs drive and style to hunt.


"Jon Gooding handling a young Lab on a marked water retrieve."

We use what we consider human and effective training techniques. This would include the remote training collar and other conventional techniques. The collar is an excellent tool if it is used properly. We consider the collar a tool and find it to be the best way to develop a confident, well behaved hunting companion. The advantage in training with the remote training collar is the precision of the correction. The more precise the timing of the correction, the easier and more quickly a dog can learn what we are teaching them. For collar training to be successful it is important for dogs to be properly conditioned to the collar and for the correct intensity level to be used. We want the collar set at a level of intensity that the dog response to without being upset by it. During collar conditioning a dog is taught how to respond to the collar and how it applies to the different commands. The owner most also understand the correct collar method.

We have had extensive experience in training with remote training collars. Errol Gooding began working with remote training collars in the early 70's. We started using collars extensively and developing our current collar program in the early eighties. Many people have become familiar with the collar and the benefits of collar training in only the last few years. Our knowledge of the collar and experience with them is very extensive. We are also able to give our clients insight on the philosophy and use of the remote training collar and other training techniques. We train with the Tri-Tronics models Pro 500 and Upland Special. These models give us great flexibility in intensity levels. Today's modern collars allow us to best handle each dog no matter what there sensitivity level.


"The kennel is located on a licensed game farm with excellent wildlife habitat and training areas."

We only take as many dogs in as we can comfortably train and care for at one time. The Gooding's personally handle all aspects of the training and care of the dogs that their owners entrust us with.

We work dogs 6-7 days a week. Each dog is worked a half hour per day. The first half hour of a training session is during the peak of a dogs attention span, making this the most productive time.

We provide a quality food. If your dog is on a special diet or if you would like us to maintain your dogs current diet, bring your food along with your dog and we will be happy to follow up with it. The food and/or feeding of your dog is included in our training fee.

When dogs are checked in for training we will do an evaluation session with your dog while you are present. This will let everyone know where we are starting from. We evaluate the drive and interest that young dogs have in birds when we are starting them out. With older dogs we like to get an idea where they are at in their training. This also gives us an opportunity to learn of any specific problems you have with handling your dog and what you expect from your dog. We will want to know what you want to accomplish through professional training.

You are encouraged to come out and see your dog every 2-3 weeks during the training. As you visit during the training you are able is see your dogs progress first hand. We will demonstrate your dog to you in a way that you understand the training we are doing and how to handle your dog for yourself. At certain stages of the training we will have you work with your dog under our guidance. This is so that you and your dog become more comfortable working together. We give a concerted effort to teach every owner a thorough understanding of effective techniques in training and handling. The desired result is a dog capable of working for his owner as well as the trainer. We are always available to answer any questions you have after you bring your dog home or help with any future training needs you may have.

We are able to customize a training program to meet anyone's needs. Because everyone has different expectations, different hunting styles and varying budgets, flexibility is very important. Some of our clients hunt both upland birds and waterfowl. Others only hunt one or the other. We are able to vary our training to give your dog experience in the types of hunting situations you will use him or her for most.

Six month old dogs are able to come in for our Head Start Program for bird and gun introduction and basic obedience. For 8-12 month old and older dogs we have the Gun Dog Program. Here we teach and reinforce advanced obedience in actual hunting situations to develop control under high distractions. In the Finished Dog Program we take dogs that are capable, through the highest levels of training. With older dogs we are able to reinforce previous training and correct any bad habits they have developed, through correction training in the Maintenance Program. This is also an ideal opportunity to condition a dog before the upcoming hunting season. Not everyone plans on hunting their dog. For clients that want an obedient family dog we offer the Companion Dog Program.

We like to work with only dogs we can produce with. If a dog doesn't develop a good drive and interest in birds and hunting within 1 to 2 weeks we will contact you to pick your dog up. We will work your dog for you and explain what we see as your dog's strengths and weaknesses. We only see a few dogs we can't produce with out of the over 150 dogs we train each year. In other instances we may see a dog that reaches a plateau during a stage of their training. If we reach a point in the training where we are unable to produce with a dog because of their age or stage of development, we will have the dog go home for awhile. Many of these dogs will come back the next year, when they are more mature and experienced. This often makes it possible for these dogs to advance on to the next stage of training. With these practices in effect, it helps assure fairness to our clients.


"Jon Gooding finishing a 1 year old German Shorthair to be steady to wing. It is important to maintain a dogs drive and style while developing control."

For any trainer or training program to be truly successful it is important that the dog you provide us to work with has as much natural ability as possible. Whether you desire to field trial your dog, run hunting tests or strictly use your dog as a hunter and a companion, you will want the best natural qualities you can find. All of these activities require an animal with desire for birds, style, spirit, a good nose, good eye sight, great energy and most important trainability.

The more of these attributes a dog possesses the more potential they have to achieve advanced levels of training and can accomplish these more easily. The breed of dog you select is not as important as selecting the best dog you can in the breed you chose. To select a breed of dog that will work best for you, evaluate the personal experiences you have had with different breeds, determine the type of hunting you plan to do and how important it is for the dog to be a family and companion dog.

Enjoyable bird hunting trips will leave you with wonderful memories to look back on in the future. The shooting of the birds will become secondary to the experiences of the hunt and good dog work. Watching a well bred and well trained sporting dog perform is a real pleasure. As young dogs get more experience and from each encounter they have with game they learn a little more about finding and handling birds. Seeing young dogs put their natural ability to work, utilize what they have learned in training and through experience on wild birds or at hunting preserves is the ultimate thrill. Share these experiences with your family and friends.

Thank you for your interest in our training program. We realize that you have several questions about our training program. We sincerely hope that this information, our references and brochure will be helpful in answering your questions and becoming more educated about professional dog training. Please do not hesitate to call Errol or Jason with any additional questions or for more information.




1188 - 192ND STREET

(715) 796-2392 - OFFICE

(715) 977-1281 - MOBILE

E-Mail: gooding@centurytel.net

  • Appointments and reservations are required.
  • We take appointments regarding training Monday - Saturday. No Sunday or Holiday Appointments.
  • Required vaccinations: Distemper, Hepatitis, Parainfluenza, Adenovirus, Leptospirosis, Parvovirus, Rabies, and Bordetella.
  • Recommended: Corona and Heartworm preventative. During heartworm season we will administer the preventative medication if provided.
    Birds = Mallards for water fowl dogs.
    Pheasants, Quail, Chukar and Hungarian Partridge for dogs hunting upland.
  • Prices are subject to change without notice January 1.